It’s time to talk Intercom.
EDMs are the backbones of great customer communication — when you’re able to directly engage with your audience, you’re not reliant on the algorithm gods to bless your message and your engagement. When Facebook and Instagram are shifting the rules of people’s feeds on a regular basis, and new social media platforms are emerging to fragment audience bases and create an overwhelm of messages, it’s more important than ever to establish and maintain direct lines of communication with the audience you can offer great value to.
In our Automation Hackers Facebook group this week (if you’re not yet a member, come and join us) we’ve been touching the surface of why Intercom’s the kind of customer messaging platform it’s well worth getting excited about.
If you’ve ever had an underwhelming experience with an email service provider before, fear not. While there’s plenty of subpar options on the market, players like Intercom are changing the game when it comes to communicating with customers in a way that’s intuitive, accessible, and most of all, effective.
Not only is Intercom the kind of wizard you need on your team for EDM creation and delivery, but its integrated platform offers a full kit of tools necessary to communicate with leads and user groups across every touchpoint of your online presence. Chatbots, FAQs, help desk messaging and more, Intercom reduces the need to silo communication. Teams can build a comprehensive and all-encompassing approach to messaging, all without leaving the platform.
Intercom’s offerings take the form of two core products: Inbox and Messages. Within these products, you can utilise strategic add-ons including custom bots, answer bots, articles and product tours. Customers can access all kinds of information within the Intercom chatbots — like an order status update, access to invoice payments, receipts, help desk, FAQs, customer service routing — and can do so while remaining within your space, whether it’s your social media presence or your website.
Looking to increase your lead conversion rates? Powerful messaging and automated lead processing are at your service. Utilise Intercom’s friendly and purpose-built bots to qualify leads, route and schedule meetings, and engage with incoming leads instantly + on their terms. You don’t need a sales manager sitting by the computer 24/7 in order to provide useful and engaging answers to incoming enquiries or engaged leads. With Intercom’s bots, your front door is always open.
Whether you’re in a product industry, service industry, a part of a marketing, customer service, sales or support team, Intercom’s tools are adaptable to serve your desired purposes (and more). Take a look at their team’s thoughts on product management, sales, marketing and support to get a feel for how this tool’s applicable across your business.
As an Intercom Service Partner, we can bring you full access to the best contender when it comes to customer messaging. Keen to learn more? Let’s jump on an automation checkup call to chat through your needs and see how Intercom could become an MVP on your team.
PS — Whenever you’re ready, there are some extra steps you can take to make your business an automated powerhouse:
1. Join the Automation Hackers community
It’s our Facebook community for business owners who want to automate — Click Here.
2. Get your free Automation Checkup
In a free call, I can show you what you can [and should] be automating in your business — Book Here.
3. Work with me and my team privately
Using my Automation Deep Dive method, we’ll create an Automation Blueprint unique to your company. Just send me a message with the words ‘Deep Dive’ and some details about your business, with what you’d like to focus on, and we can take it from there!
